ASICS Establishes Sales Subsidiary Company in Mexico

  ASICS Corporation announces the establishment of a company intended to bolster sales of ASICS products in Mexico.

  Sales of ASICS products in Mexico had been handled through ASICS America Corporation. With the establishment of a sales subsidiary company in Mexico, sales activities in that country will be intensified and ASICS’s brand strength will be bolstered through more targeted marketing and promotional activities.

Details

Company name ASICS Sports Mexico, S.A. de C.V.

Location  Mexico City

Representative  Gustavo Robles

Date of establishment  July 10, 2013

Capital   MXN60.5 million (approximately JPY484.6 million

Staff Nine employees (planned)

Sales target Approximately USD13.7 million (approximately JPY1.37 billion) (FY14 target)

Please direct any questions regarding this release to:

Media:

ASICS Public Relations Team

TEL. 81-78-303-2255 (Kobe)　TEL. 81-3-6419-1504 (Tokyo)