Better Cotton Initiative:
responsible cotton sourcing

Cotton is one of the main natural materials used for ASICS apparel products. Cotton is known to use a large amount of water before harvesting, as well as a large amount of chemical substances (pesticides and fertilizers). It is also associated with a high risk of human rights issues such as forced and child labor.

In 2018, we made a group-wide commitment to source more sustainable cotton. ASICS partners with The Better Cotton Initiative/BCI to improve cotton farming globally. The Better Cotton Initiative/BCI connects people and organisations throughout the cotton sector, from field to store, to promote measurable and continuing improvements for the environment, farming communities and the economies of cotton producing areas. The Better Cotton Initiative/BCI Farmers are farmers who use water efficiently, care for the health of the soil and natural habitats, reduce use of the most harmful chemicals and respect the rights and wellbeing of workers. (

ASICS is committed to sourcing 100% of our cotton as ‘more sustainable cotton’ by 2025 in our apparel products and accessories. More sustainable cotton’ includes the following:

›› Better Cotton

›› Organic cotton, Global Organic Textile Standard (GOTS) certified

›› Fairtrade cotton, Fairtrade certified

›› Recycled cotton, Global Recycle Standard (GRS) certified

›› Cotton made in Africa (CmiA), traded under CmiA license