ASICS SPIRIT


1. Philosophy

(Founding Philosophy)
Anima Sana In Corpore Sano – A sound mind, in a sound body

(Corporate Philosophy)
  1. Provide valuable products and services through sport to all our customers
  2. Fulfill our social responsibility and help improve conditions for communities around the world
  3. Share profits brought by our sound services with our shareholders, communities and employees
  4. Maintain a spirit of freedom, fairness and discipline, respectful of all individuals


2. Vision

Create Quality Lifestyle through Intelligent Sport Technology


3. Values

  1. Respect Rules
  2. Be Courteous
  3. Be Persistent
  4. Work as One Team
  5. Be Prepared
  6. Learn from Failure