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PROGRESSIVE DESIGN IS THE HALLMARK OF ONITSUKA TIGER’S AW14 COLLECTION

Region: Europe
Release date: 2014.07.01

PROGRESSIVE DESIGN IS THE HALLMARK OF ONITSUKA TIGER’S AW14 COLLECTION

HARANDIA MT, SHAW RUNNER WOMEN and the all-new CURREO take performance technology to the street

www.onitsukatiger.com

This Autumn Winter Onitsuka Tiger’s signature stripes radiate from designs shaped by modern classics and progressive street-style.

The Japanese sports lifestyle brand’s collection features slick silhouettes, bold, refreshing colours and performance-enhanced materials. Three key models characterise designs brought to life with Japanese values and urban culture entwined.

HARANDIA MT

Inspired by winter running, this season’s HARANDIA MT is crafted for the urban environment during the colder months. The chunky mid top’s key colourway is grey and soft grey but seven other options are available, including three premium suede executions. The shoe’s detail extends to “Kobe, Japan Est. 1949” emblazoned on the tongue, paying homage to the brand’s birth, while the logo is stamped on the heel counter.

HARANDIA MT’s use of tech mesh, synthetic nubuck leather and real suede enhance the design. It is super-comfortable thanks to the inclusion of GEL technology married with a SoLyte midsole and High Abrasion Rubber.

SHAW RUNNER WOMEN

SHAW RUNNER is a modern interpretation of a traditional running style first introduced in SS14. This season SHAW RUNNER will drop in a women’s fit and striking key colourway of festival fuchsia with a lime green outsole. Honeycomb mesh or rich suede fabrics are available in three other colour combinations.

The style is the second Onitsuka Tiger shoe to incorporate GEL technology, with comfort and lightness guaranteed thanks to a SoLyte reflective midsole and High Abrasion Rubber.

CURREO

An exciting new silhouette is CURREO, a design that evidences Onitsuka Tiger’s evolution. CURREO is a sleek, contemporary expression of the 1980s heritage runner, X-CALIBER.

Available in men’s and women’s fit, the key colourway is black and heritage blue, plus four additional colours, with the Onitsuka Tiger logo featured on the tongue and heel.

APPAREL

AW14’s apparel collection is extended with designs enhanced by superior-quality material and Japanese attention to detail. To complement apparel basics the range includes stylish fitted jackets.

Lisa Hogg, Onitsuka Tiger’s head of brand management, says: “With each season the collection grows stronger. Progression through performance-inspired materials, street-influenced styling, comfort and attention to detail are hallmarks of Onitsuka Tiger Autumn Winter 2014.”

Onitsuka Tiger will support its collection with a continuation of the My Town My Tracks campaign, which discovers how people live life in their unexplored home neighbourhoods.

HARANDIA MT MESH RRP is €120 and available 1 September; SHAW RUNNER WOMEN €100 RRP drops 1 June; and CURREO €75 RRP launches 1 July.

About Onitsuka Tiger

In 1949, Kihachiro Onitsuka established Onitsuka Tiger, the forerunner of ASICS. It began with a commitment to promoting youth health, and has gone on to play a part in most major Olympic games. The famous Tiger stripes are synonymous with sporting triumph. The legend lives on today in the fusion of Japanese heritage and contemporary design. The spirit of Onitsuka Tiger is reflected in each collection of unique sneakers, apparel and accessories.

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