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ONITSUKA TIGER UNVEILS SHAW RUNNER, HARANDIA AND SHERBORNE RUNNER: URBAN SNEAKERS FOR MY TOWN MY TRACKS

Region: Europe
Release date: 2014.02.03

This season Onitsuka Tiger, the Japanese sports lifestyle brand, takes to the streets and explores new avenues of progressive sneaker design, to reveal a marriage of performance, comfort and urban style.

The iconic Tiger stripes radiate from new silhouettes, textures and colourways, with selected models incorporating GEL technology.

The label’s forward-looking direction is brought to life by My Town My Tracks, a story that began last season in Tokyo and this spring visits Milan. My Town My Tracks stars an ambassador who takes viewers on a visual journey expressed through print photography, online videos and Instagram.

Together, the new collection and My Town My Tracks embody a simple truth: Onitsuka Tiger’s footwear is made for those who challenge conformity and value street culture.

The three key models mark a new chapter for Onitsuka Tiger, a story of progressive sneaker design, beautifully crafted materials and cool styles.

SHAW RUNNER

SS14’s hero product is SHAW RUNNER, a contemporary interpretation of a classic running style. The key colour combination is a striking light and dark grey combination in mesh and synthetic suede with great yellow accents.

This shoe was designed by Harold Arandia with the busy, everyday, street wearer in mind. It is the second Onitsuka Tiger shoe to incorporate GEL technology, which combined with a SoLyte reflective midsole and High Abrasion Rubber, results in an ultra comfortable and lightweight shoe.

With three material and eight colour options, SHAW RUNNER’s profile is enhanced by an outsole that features accents of tiger patterns and Japanese TABI, traditional socks that separate the big toe from the others.

HARANDIA FOR WOMEN

HARANDIA has been released for this season for the first time in a women’s fit and its key colourway is light brown and lime in mesh/synthetic suede. There are two materials and six colour variations to choose from.

Thanks to an asymmetric toe front and irregular lace area the sneaker produces a distinctive silhouette. Performance technology in a sneaker for everyday wear encapsulates the label’s new direction. Launched in AW13, it was the first Onitsuka Tiger shoe to include GEL technology and delivers extra cushioning comfort with street style.

SHERBORNE RUNNER

SHERBORNE RUNNER fuses the upper look of ULTIMATE 81, one of the brand’s 1980s icons, with a modern midsole to create a new design. The shoe’s construction adds extra flexibility, cushioning and lightness, while the toe and heel area are reinforced for added durability.

The SHERBORNE RUNNER’s key colourway is mid blue with white accents in mesh/synthetic suede. Available in one material, but five colour combinations, it promises the wearer a spring in their step and total comfort – benefits synonymous with footwear from Onitsuka Tiger.

APPAREL

In addition to footwear, SS14 offers an apparel collection that combines street style and sports. The range covers men’s tees, polo shirts, hoodies, jackets, track pants and accessories.

The accessories collection includes backpacks, wallets, smartphone cases and baseball caps, as well as a five-panel cap.

Lisa Hogg, Onitsuka Tiger’s head of brand management, says: “The new collection showcases Onitsuka Tiger’s progressive style and sports-inspired designs. Quality, performance, comfort and detail are the hallmarks of our spring summer season. New models featuring GEL technology are guaranteed to book a place in our sneaker hall of fame.”

SHAW RUNNER is priced from €100 RRP, HARANDIA €90 RRP and SHERBORNE RUNNER from €70 RRP. Details of apparel and accessories are available on request.

Ends

For more information, contact Jade Jackson-Newman or Mark Terry-Lush on onitsukatiger@renegademedia.net or +44 (0)1452 760147.

Notes to editors

About Onitsuka Tiger

In 1949, Kihachiro Onitsuka established Onitsuka Tiger, the forerunner of ASICS. It began with a commitment to promoting youth health, and has gone on to play a part in most major Olympic games. The famous Tiger stripes are synonymous with sporting triumph. The legend lives on today in the fusion of Japanese heritage and contemporary design. The spirit of Onitsuka Tiger is reflected in each collection of unique sneakers, apparel and accessories.

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