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ONITSUKA TIGER AND THE GOOD WILL OUT SHINE WITH SILVER KNIGHT SHOE

Region: Europe
Release date: 2013.12.02

Sneaker fans from all over Germany flock to THE GOOD WILL OUT (TGWO) store when they want something special. Aficionados often camp overnight in front of the shop for first grabs on a limited edition. Owners Alex and Olli not only opened TGWO in 2008, but also the nearby Sneaker Museum in 2011. Their dedication to sports shoe heritage has made them sneaker freak idols.

At TGWO, rare and popular models are placed on the walls with devotion. The shop is an official landmark located in Cologne’s historic Belgian district. The original storefront, door and stone floor have been refurbished to stay true to the elegant style of the building built in the early 1900s.

Japanese sport lifestyle brand Onitsuka Tiger and long-time friend TGWO have collaborated to create an exclusive TGWO shoe called the SILVER KNIGHT. It is a limited edition of the 1980s running model X-CALIBER. The name plays with the word Excalibur, King Arthur’s magical sword.

The comfortable but street-savvy sneaker has a unique design that honours the stone grey, forest green and burgundy of the TGWO antique storefront. The collaboration between TGWO and Onitsuka Tiger, two authentic sneaker icons, proves that passion and dedication pay off. As the owners believe, “the good” will always prevail in the end.

The TGWO sneaker has a complete 3M upper with structured mesh that shines like a knight’s chain armour. Green stripes sweep over the lateral side, while silver 3M tiger stripes blaze from the medial side. A debossed TGWO logo on the lateral side is matched with a red debossed Onitsuka Tiger logo on the back. A final unique feature is one burgundy metal eyelet on each shoe.

This exquisite X-CALIBER has a suede-padded tongue and comes with three sets of laces in green, burgundy and white 3M. All laces have TGWO written on the tips. The left foot steps into a green sockliner with a TGWO logo, whereas the right foot gets a red sockliner with an Onitsuka Tiger logo.

Onitsuka Tiger was established in Japan in 1949 and has since created footwear and clothing inspired by Japanese values of craftsmanship and attention to detail. With heritage built into the design of each product, along with added modernity, the brand offers a wide range of styles for those who value their individuality. Onitsuka Tiger creates products for people who demand something above and beyond mainstream sports brands.

RRP for THE GOOD WILL OUT limited edition is €120. It will be on sale at TGWO on December 7, 2013, and globally available on December 14, 2013.

Ends

Notes to editors

About Onitsuka Tiger

In 1949, Kihachiro Onitsuka established Onitsuka Tiger, the forerunner of ASICS. It began with a commitment to promoting youth health, and has gone on to play a part in most major Olympic games. The famous Tiger stripes are synonymous with sporting triumph. The legend lives on today in the fusion of Japanese heritage and contemporary design. The spirit of Onitsuka Tiger is reflected in each collection of unique sneakers, apparel and accessories.

About The Good Will Out

Located in the Belgian district of Cologne, just a few metres away from
Rudolfplatz with a sales floor of 70 square metres, The Good Will Out
(TGWO) opened in March 2008. TGWO is owned and managed by Oliver Burmann and Alex Imiela, who are passionate sneaker collectors and were always astonished that the more special, most desirable shoes they were always searching for could never be found anywhere in their region of Germany – a problem that inspired them to open their own store.

Besides selected classic sneaker styles, TGWO specialises in limited editions. Both sneaker-heads and fashionistas alike are regular customers, who flock to the store to buy exclusive sneakers that won't be seen on everyone else's feet.

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