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A JAWDROPPING NEW LOOK INSIDE THE LATEST ASICS COLLABORATION WITH MITA SNEAKERS

REGIONAL: Global
RELEASE DATE: 2017.09.27

ASICS has teamed up with Tokyo retailer Mita Sneakers on the Megalodon shark-inspired GEL-KENUN SHINKAI™. The new drop stays true to ASICS’ tech-driven heritage while integrating a bold design that flips the original ASICS GEL-KENUN concept on its head.

“The original ASICS GEL-KENUN was designed to evoke the image of a cirrus cloud, which we call ‘Kenun’ in Japanese” said Mr. Shigeyuki Kunii, mita sneakers’ lead designer and creative director. “But to make a more disruptive statement, I imagined something far away from the sky for my design, diving into the deep sea and taking inspiration from the ancient legend of the Megalodon shark”.

The dark navy color of the GEL-KENUN SHINKAI represents the Megalodon lurking in the deep sea -“SHINKAI” and the tongue and heel tab styled expresses the shark fins. The printed midsole changes color in different lights to mimic the shifting lights that hit the ocean floor. On the insole is an original graphic of a shark’s shadow and teeth, and mita sneakers’ signature chain-link fence design. The forefoot features ASICS’ signature statement stripes adorned with a shark tooth motif.

While this is a daring new look for the brand, ASICS retains the key tech functions that make the original GEL-KENUN stand out, like the flexible digital-printed nylon mesh upper and rear foot GEL™ technology that deliver durability and breathability for a comfortable run.

The model will be available from October 6th 2017 at ASICS and October 7th at mita sneakers retail stores, select retail partners and ASICS online.

To find out more about this collaboration, visit ASICS at asics.com or follow #GELKENUN_SHINKAI and #asicsXmita on our social channels.

Video: https://youtu.be/U4LAaVaFfB8


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