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STREET STYLE MEETS PERFORMANCE AS ASICS UNVEILS THE NEW AW17 COLLECTION FOR SPORTS FASHION

REGIONAL: Global
RELEASE DATE: 2017.06.29

ASICS unveils a new AW17 performance collection for that seamlessly combines performance, comfort and style.

Inspired by ASICS’ renowned Japanese craftsmanship and approach to continuous improvement, the collection builds ASICS’ legacy tech into street style that looks just as good for hanging out with friends as it does at the gym or the park.

The ASICS AW17 collection debuts the newest addition to the ASICS running portfolio with the GEL-KENUN footwear. Taking inspiration from the cirrus cloud, ‘kenun’ in Japanese, the GEL-KENUN is designed to make you look and feel as though you are running on clouds. With a flexible mesh upper and rear foot GEL, the GEL-KENUN is fit to energize every step with a street-worthy look.

The collection offers a head-to-toe range of fashionable, high-performance apparel for the summer (cool) and winter (warm) – from jackets, tees and tights to shorts and support wear. The apparel includes a ASICS hexagon logo design and one-line feature symbolizing the brand’s trademark union of aesthetics and body-mapped research, and setting the tone for the collection’s street-cool ethos.

The products’ modern, minimalist design is backed by a series of outstanding technical benefits. These include motion dry technology and powerful wind and water repellents in the jackets, tights, and tees, coupled with a unique wrap construction that lets wearers adapt their look for days when they play, and days when they don't.

“The AW17 collection offers fitness explorers high performance fashion gear that flexes to meet the many demands of their fast-paced urban lifestyles – whether it’s working out, going out or chilling out.

The combination of street-style and technology demonstrates a new design story for ASICS. AW17 is not so much a clothing choice, but the foundation for a modern way of life” said Paul Miles, Senior General Manager, Global Marketing Division ASICS Corporation.

The ASICS AW17 Cool collection, hitting stores July 1st, uses highly breathable mesh fabrics to reduce contact with skin, and superior wicking to pull away moisture – keeping the wearer cool, dry and comfortable. With a lightweight, stretchable fabric, the cool apparel is designed to help the wearer feel fast and mobile while repelling water and stopping wind in its tracks. This collection is designed to help ASICS fans stay cool through the summer while looking good.

The ASICS AW17 collection will be available at ASICS retail and online stores as well as select specialty running stores or ASICS online stores from July 1st. For more information, visit www.asics.com.

The ASICS AW17 warm collection, featuring spacer knit fabric, motion dry technology and powerful wind and water repellents will be available from October 1st.

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