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ASICS Tiger Concept Store Opens in Garosugil, Sinsa-dong Seoul, Onitsuka Tiger Flagship Store Myongdong re-opened in a new location

REGIONAL: Global
RELEASE DATE: 2017.05.12


ASICS announces the opening of the ASICS Tiger brand concept store on Garosugil Road in Seoul’s Sinsa-dong area on April 7, as well as the re-opening of the Onitsuka Tiger flagship store in Seoul’s Myeongdong special district on April 27.

The new store openings will help to raise brand awareness for both brands in South Korea.


○ASICS Tiger Garosugil Store











The ASICS Tiger Garosugil Road Store is the second ASICS Tiger brand concept standalone store, following the first in Osaka’s Shinsaibashi.

The store conveys a high-class atmosphere through marble shoe walls and shiny white center tables, while simultaneously expressing street elements like mortar walls and guard rails. On the ceiling, a straight yellow accent line expresses the innovativeness and freedom of a brand that seeks freshness and breaks uniform space.
Local fashion-conscious young shoppers have been visiting the popular new location since its opening.
ASICS will continue to collaborate with well-known select sneaker shops to offer quality and design backed by the company’s history and technology, as an ever-evolving sports lifestyle brand improving lives around the world.


Store details

Store name ASICS Tiger CONCEPT STORE GAROSUGIL
Address Apgujeong 10-40, Gangnam, Seoul, South Korea
Product lineup ASICS Tiger brand shoes, apparel, and accessories
Store hours 10:30 – 21:00
Floorspace 217 m2
Store holiday Irregular
Store opening April 7, 2017
ASICS Tiger Official Site:asicstiger.com
facebook:@ asicstigerofficial twitter:@ ASICS_TIGER_JP

Instagram:@ asics_tiger_japan



○ The Onitsuka Tiger Myeongdong flagship store













The Onitsuka Tiger Myeongdong flagship store re-opened in a new location on April 27. Like Onitsuka Tiger’s biggest Japanese flagship store Onitsuka Tiger Omotesando and large-scale standalone store Onitsuka Tiger Shibuya, the Myeongdong store concept is new-old and East-West. The store’s image communicates a vintage as well as futuristic feel mixing East and West. Pieces by modern artist chandelier designer Kim Sung-ha and furniture designer Lee Kwang-ho are on display to mark the new opening. The creative and original interior is intended to express the Onitsuka Tiger brand’s global feel.

The first floor of the two-story outlet displays a variety of merchandise, but primarily shoes. The Onitsuka Tiger x ANDREA POMPILIO collaborative series and Onitsuka Tiger NIPPON MADE line are available on the second floor.


Store details

Store name Onitsuka Tiger FLAGSHIP STORE MYEONGDONG
Address Myeongdong 6-28, Seoul, South Korea
Product lineup Onitsuka Tiger brand shoes, apparel, accessories
Store hours 11:00 – 21:00
Floorspace 292m2
Store holidays Irregular
Opening day April 27, 2017

Onitsuka Tiger Official Site:www.onitsukatiger.com
WEB MAGAZINE:www.onitsukatigermagazine.com
facebook:@OnitsukaTigerJapan twitter:@ ot_japan Instagram:@ onitsukatigerjp

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