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ASICS Establishes Local Affiliates in Chile, Peru

REGIONAL: Global
RELEASE DATE: 2017.02.10

 ASICS Corporation (Headquarters: Kobe, Japan; President and CEO: Motoi OYAMA) announces the establishment of local affiliates in Chile and Peru. The new companies were created to bolster sales of ASICS products.

Company name ASICS Chile Ltd. ASICS Peru Ltd.
Location Santiago Lima
Representative Fernando Jaume Christian Manchego
Date of establishment October 2016 October 2016
Capital 700 million Chilean pesos ※ CLP/JPY0.15 3 million Peruvian sols ※ PEN/JPY30.16
Business scope Retail sales Retail sales
Product lineup ・Athletic shoes (running, training, volleyball, etc.), apparel, and accessories ・Onitsuka Tiger, ASICS Tiger brand shoes ・Athletic shoes (running, training, volleyball, etc.), apparel, and accessories ・Onitsuka Tiger, ASICS Tiger brand shoes

Purpose
 Regional sales of ASICS merchandise have in the past been conducted through ASICS’ integrated company for the North and South American regions, ASICS America Corporation (California, USA), and sales through local retail agents have been growing. Establishing the local affiliates will allow ASICS to bolster sales activities and expand local relations in order to further increase sales of ASICS products in the region. The local affiliates will also be able to more closely manage marketing activities in Chile and Peru in order to build an even stronger brand.

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