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ASICS steps up training for the New Year as it brings high performance technology into the gym for better workout results

REGIONAL: Global
RELEASE DATE: 2016.12.15

ASICS steps up training for the New Year as it brings high performance technology into the gym for better workout results

Introducing FIT YUI and CONVICTION X: Latest Footwear Innovations From ASICS Training Collections

ASICS brings its technology and footwear expertise to inspire a new audience of fitness enthusiasts as it gears up to roll out a full range of fitness solutions from head-to-toe in 2017. In addition to a collection of stylish, layering gym wear, ASICS launches FIT YUI and CONVICTION X footwear as part of its new flex and power training collections. Both products will be available from 1st January, to kick-start the New Year.

Introducing Advanced Technologies That Work Best When You Put Them To Work

Designed for two very different workouts, FIT YUI and CONVICTION X use advanced technologies and materials that adapt to the body’s natural movements during training as they work to optimize individual workout results.


Uniquely designed to support women’s studio workouts, FIT YUI’s individual fit and flexibility provides total freedom of movement whilst delivering superior comfort, support and style:

  • Interlocking Elastic Bands from heel through mid-foot and integrated with the laces for a customized fit that keep the foot secures whilst free to move.
  • Flex Grooves built into key areas of the forefoot sole provide freedom and support to twist and turn in any direction.
  • GEL Cushioning improved cushioning for comfort and protection.


CONVICTION X is engineered to help men and women improve performance under the most intense conditions during their power workouts. Made possible by the scientists at ASICS Institute of Sport Science, it uses proprietary technologies and materials for more breathability whilst maintaining stability grip and durability:

  • Sole Enhance Ventilation and perforated sockliner throughout the most intense workouts.
  • Secured Grip rubber sole with arch wrap and outsole pattern maintains better grip and promotes a stable base for various agility movements.
  • RHYNO SKIN durability protects from rope burn and supports rope climbing activities.
  • Lightweight No-Sew Forefoot materials specially designed to withstand heavy workouts to provide durability protection and maintain posture.

“FIT YUI and CONVICTION X mark a series of new innovations for 2017, as we take our expertise and technology in footwear to create all-round fitness solutions,” comments Paul Miles, Senior General Manager, Global Marketing Division, ASICS Corporation. “Throughout the year, we aim to engage and motivate fitness enthusiasts as we invite them to try on these new products for themselves and put them to the test through the ASICS ‘What Matters Is You’ conversations.”

Our tech works best when you put it to work, What Matters Is You.

To join in or follow the ‘What Matters is You’ conversation online using the hashtag #WhatMattersIs from January 1st 2017 onwards.

For more information on ASICS Training visit: asics.com/what-matters

Product videos: TRAINING: https://youtu.be/GJAt4AWdWiE

CONVICTION X: https://youtu.be/ugHW3ZSnkpo

FIT YUI: https://youtu.be/5RTdbjA4o30

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