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ASICS Establishes Local Affiliate in Bangkok, Thailand

REGIONAL: Global
RELEASE DATE: 2016.08.05

ASICS Corporation (Headquarters: Kobe, Japan; President and CEO: Motoi OYAMA) announces the establishment of a local affiliate in Bangkok, Thailand. The new company was created to bolster sales of ASICS products and will begin operations in October.

                     Details

      Name         ASICS (THAILAND) COMPANY LIMITED
      Location          Bangkok, Thailand
      Representative     Yogesh Gandhi
      Date of establishment  April 7, 2016
      Operations to begin   October 1, 2016
      Capital          THB100 million (JPY/THB3.23)
      Business scope      Retail sales
      Product lineup      ・Shoes, apparel, and accessories for running, training,
                  badminton, volleyball, and other sports
                                                       ・Onitsuka Tiger, ASICS Tiger shoes, apparel, and
                                                          accessories.

Purpose
ASICS merchandise has until now been sold through its integrated company for the Southeast Asia and South Asia regions, ASICS Asia PTE LTD (Singapore). The new local affiliate in Bangkok was established to broaden relations with local retail agents. Establishing a new local affiliate will allow ASICS to bolster sales activities and expand local relations in order to further increase sales of ASICS products in the region. The local affiliate will also be able to more closely manage marketing activities in Thailand in order to build an even stronger brand.

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