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ASICS to Become Official Supporter of INTERNATIONAL VOLLEYBALL FEDERATION (FIVB)

2015.11.20 PRESS


ASICS announces it has concluded a 5-year global agreement to become an official supporter of the INTERNATIONAL VOLLEYBALL FEDERATION (FIVB). The contract will take effect January 1, 2016.

ASICS will support the FIVB by providing the tops for the beach volleyball athletes and uniforms for the court personnel, referees and officials in both volleyball and beach volleyball.

This contract was made possible by FIVB’s confidence in ASICS’s strong commitment to promote and develop volleyball globally.

Volleyball enjoys high popularity and recognition around the world, and ASICS considers it as one of the world’s fastest growing sports associated with a pertinent demographic. Beach volleyball is gaining in popularity among younger and active audiences, especially in the United States and Brazil.

By outfitting players and referees and through innovative customer engagement activations, ASICS believes this partnership will help raise brand awareness among this very important segment.

FIVB President Dr. Ary Gracas remarks:

It gives me great pleasure to welcome ASICS to the global volleyball family as we look ahead to an exciting new partnership over the next five years.

Together we can help enhance volleyball’s reputation and popularity around the world as we aim to realise our vision of becoming the number one family sport entertainment.


President and CEO of ASICS Corporation: Oyamas remarks

ASICS is thrilled to be able to support the FIVB as an official supporter. We hope our new tops and uniforms will contribute to the spread of volleyball and beach volleyball and create a new image for the two disciplines.

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