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Bolstering Sales in India ASICS India Pvt. Ltd. Sales Company Established

REGIONAL: Global
RELEASE DATE: 2015.02.09

ASICS announces the launch of sales operations by ASICS India Private Limited (ASICS India Pvt. Ltd.) in India from January 2015. The change is intended to bolster sales of ASICS products in the country.

ASICS India Pvt. Ltd. was established in April 2012 and has primarily offered marketing support and promotional activities for local sales agents. The subsidiary will become 
a sales company as part of ASICS’s top-priority strategy of expanding operations in emerging markets, as outlined in the corporate mid-term plan ASICS Growth Plan (AGP) 2015. ASICS India Pvt. Ltd. will accelerate expansion of operations in India, bolstering sales and marketing activities and raising brand image.

ASICS has been an official sponsor of India’s biggest running event, the Mumbai Marathon, since 2008, and has increased its appeal as a True Sport Performance brand among runners in particular. The company plans to further strengthen its running lineup and actively develop goods for locally-popular sports like cricket as well as indoor sports like badminton and volleyball. ASICS India Pvt. Ltd. will also support key sporting events.

○ About ASICS India Pvt.Ltd.* Office moved in December 2014

★Address 
103 C1, First Floor, Time Tower, Sector 28, Main MG Road, Gurgaon, Haryana-122002, INDIA

★Representative
 Dae chul Kim ASICS Asia Pacific General Office, Head & ASICS India, Director
 Rajat Khurana  ASICS India, Director

★Employees 
7 (as of January 1, 2015)

★Operations 
Sales, marketing

★Product lineup
ASICS brand sporting goods

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