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ASICS Maximizes Brand Visibility With “ASICS Spiral” on Sponsored Teams and Athletes

REGIONAL: Global
RELEASE DATE: 2013.08.06

ASICS Corporation (Headquarters: Kobe, Japan; President: Motoi OYAMA) is introducing the usage of the “ASICS Spiral” on apparel and accessories worn by its sponsored teams and athletes. The decision is part of a strategic plan to increase brand awareness and equity in order to further improve ASICS’s competitiveness in global markets.

The use of the “ASICS Spiral” will broaden ASICS’s customer base by heightening brand recognition.

The use of a simple and unique “ASICS Spiral” amidst the fast action of sports will not only leave a more lasting visual image in the minds of spectators but will also impact wider audiences across countries and age groups.

By creating quality lifestyle through intelligent sports technology, ASICS will continue to offer valuable products and services.

<The ASICS Spiral>

The "a" in the ASICS motif instinctively embodies agility, vitality and

limitless potential for athleticism.

<Apparel image with “ASICS Spiral” >

*photo by Getty Images

Please contact Tokihisa.Sugitani@gettyimages.com for media useこスリート


The “ASICS Spiral”

The “a” in the ASICS motif instinctively embodies agility, vitality and limitless potential for athleticism.

ASICS’s brand color ASICS True Blue is a deep shade that represents the energy and composure of athletes.

The design was created in 1991 ahead of the 1992 Barcelona Olympics. The motif was intended to express the beauty, strength, and thrill of sports to the world as ASICS developed even higher quality products and entered into new markets.


<Contact> Public Relations Team:

Japan & Asia pr@asics.co.jp Oceania: SamC@asics.com.au
Americas MelindaH@asicsamerica.com Korea: KimJ@asics.co.kr
Europe, Middle East & Africa: m.talahatu@eu.asics.com Chinese Taipei: angel-hsieh@tw.asics.com

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