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First Store in Chugoku・Shikoku Region Running Goods Specialty Store ASICS Store Hiroshima Opens

REGIONAL: Global
RELEASE DATE: 2013.06.21

ASICS Corporation announces the opening of ASICS Store Hiroshima, a specialty shop offering ASICS brand running goods, on June 22 in Naka Ward, Hiroshima.

The store area is approximately 148 square meters, and sales of approximately JPY85 million are projected for FY13.

ASICS Store Hiroshima will be the company’s fifth domestic flagship shop, in addition to locations in Tokyo’s Ginza and Harajuku, Kobe, and Osaka. The Hiroshima store will be the company’s first in Japan’s Chugoku・Shikoku region.


ASICS Store Hiroshima is located in a central commercial district in Hiroshima, proximate to Hiroshima Castle in the city center and the Ota River riverbed. The scenery is beautiful and the area ideal for running. As a running specialty shop, ASICS Store Hiroshima offers a wide range of running goods for all levels of runners, from beginner to competitive, and as at other ASICS shops, ASICS Foot IT is available to precisely measure customers’ feet using three-dimensional imaging and to analyze running gaits. Shop personnel will be able to use this data to suggest shoes appropriate to the runner’s foot form and running style. Showers and locker room facilities are available within the shop for members, and running events will be held periodically for customer participation.

A number of marathon events, both big and small, are held in Hiroshima. Opening the service-added store in a pre-eminent central commercial district in the Chugoku・Shikoku region is intended to raise ASICS’s brand image in the region even further and expand sales.


○ASICS Store Hiroshima

Store name ASICS Store Hiroshima
Address Hon-dori 8-24, Naka Ward, Hiroshima 〒703-0035
Telephone number 082-246-8751
Product lines ASICS running shoes, apparel, bags, and small goods
Store hours Weekdays and Saturdays 10:00 ~ 20:00 Sundays and holidays 10:00 ~ 19:00
Employees Four or more staff during normal business hours
Store area Approximately 148 square meters
Sales target Approximately JPY85 million (FY13)
Store holidays Not fixed

About ASICS Stores

ASICS stores primarily offer ASICS running goods for sale. The stores are noted for precisely measuring foot shape, offering various types of services, and sponsoring customer events. Flagship stores are located throughout the world. Store locations are as follows:

≪In Japan≫

Feb 2007 ~ ASICS Store Tokyo Oct 2012 ~ ASICS Store Kobe
Feb 2009 ~ ASICS Store Harajuku Apr 2013 ~ ASICS Store Osaka

≪Overseas≫

Oct 2008 ~ ASICS Store London Sept 2011 ~ ASICS Store Sao Paolo
Oct 2009 ~ ASICS Store New York Jul 2012 ~ ASICS Store London Oxford Street
Feb 2010 ~ ASICS Store Taipei Aug 2012 ~ ASICS Store Barcelona
Jan 2011 ~ ASICS Store Amsterdam Jan 2013 ~ ASICS Store Stockholm
May 2013 ~ ASICS Store Sydney

About the photo

The photo above is a projected rendering. Actual photographs of the store may be obtained by e-mail in .jpg format by contacting the ASICS Public Relations Team at the e-mail address below on or after June 24.

・ASICS Public Relations Team

Hiroshi SASA, sasa-hi@asics.co.jp

TEL.0120-068-806 Please direct any questions regarding this release to:

Media: ASICS Public Relations Team

TEL. 81-78-303-2255 (Kobe) TEL. 81-3-6419-1504 (Tokyo)

General public:

ASICS Japan Customer Service Center

0120-068-806

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