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ONITSUKA TIGER AND HANON TEAM UP FOR AURORA BOREALIS SNEAKER

Region: Europe
RELEASE DATE: 2013.08.24

In places far north, everyone knows the “Aurora Borealis,” a spectacle better known as the Northern Lights. Breath-taking colours appear in the sky when the sun emits electronically charged particles that collide at temperatures of over a million degrees.

The phenomenon has inspired a special-edition Northern Liites shoe by Japanese sport lifestyle brand Onitsuka Tiger and renowned sneaker store Hanon.

From humble beginnings in a store located far north in Aberdeen, Scotland, Hanon is today celebrating its expansion as a global retailer.

Hanon’s first Northern Liites collaboration in 2009 was with the GT-ll from ASICS, owner of Onitsuka Tiger. This time Hanon chose the Onitsuka Tiger COLORADO EIGHTY-FIVE, a profile that was created for the great outdoors.

The new Northern Liite sneaker has a full premium upper and synthetic suede stripes. The Aurora Borealis is echoed with lavender blue stripes on the lateral side and purple on the medial that dazzle with a lustrous silver 3M shadow.

Blue and purple are colours rarely seen in the Northern Lights, hinting at the exquisiteness of the shoe. The more typical pink and green are printed on the sockliner reflecting a gradation of colours.

Hanon’s trademark logo is de-bossed on the side and the flame logo on the back of the shoe. Laces come in three styles: purple, white, and flagged with a Hanon logo on the tips.

Onitsuka Tiger was established in Japan in 1949 and has since created footwear and clothing inspired by Japanese values of craftsmanship and attention to detail. With heritage built into the design of each product, along with added modernity, the brand offers a wide range of styles for those who value their individuality. Onitsuka Tiger creates products for people who demand something above and beyond mainstream sports brands.

RRP for the Northern Liites limited edition is €120. It will be on sale at Hanon as of August 31 and at selected retailers worldwide from September 7.

Hanon x Onitsuka Tiger from Onitsuka Tiger on Vimeo.

"Nothern Liites " - HANON x Onitsuka Tiger from Onitsuka Tiger on Vimeo.

Ends

Notes to editors

About Onitsuka Tiger

In 1949, Kihachiro Onitsuka established Onitsuka Tiger, the forerunner of ASICS. It began with a commitment to promoting youth health, and has gone on to play a part in most major Olympic games. The famous Tiger stripes are synonymous with sporting triumph. The legend lives on today in the fusion of Japanese heritage and contemporary design. The spirit of Onitsuka Tiger is reflected in each collection of unique sneakers, apparel and accessories.

About Hanon

We first opened in November 1990 in Elgin - a small city located in the north east of Scotland - before relocating to Aberdeen in 1993, which is where we are now. The reason for opening was a natural progression of the things we were interested in at the time, namely skateboarding and street wear. Looking back it was really a way to source the stuff we were passionate about that we previously didn't have access to.

From there, we evolved over the years. The world of street wear has always been quite good at recognising other subcultures whether it would be from a clothing or music perspective. This has kind of allowed us to dip into different things from deadstock sneakers to vintage denim or performance sportswear but still retain a familiar identity.

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