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A message from our CEO

ASICS was born of the ideal to contribute to the advancement of society by nurturing youth through sports.

We have carried on that founding spirit for over 60 years, embracing changes in the social environment and developing own products and services. Today, ASICS has grown to establish bases, mostly for footwear and apparel, in more than 50 countries and regions.

ASICS’s vision is to “Create quality lifestyles through intelligent sport technology, and we feel it is our mission is to provide goods and services that allow people all over the world to lead healthy and happy lifestyles. ASICS Group has been making steady progress toward achieving the goal set forth in ASICS Growth Plan (AGP) 2020 medium-term management strategy, to lay the foundation to evolve even faster than rapidly-changing global business conditions and expand.

All ASICS Group employees around the world intend to strive even harder to attain the satisfaction of every single one of our customers.